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Tourism Ireland capitalises on Masters ‘hype’ with new campaign

Golf promotion is a ‘hole in one’ for Irish tourism

Tourism Ireland is launching a new golf campaign in the United States, with brand new 60-second and 30-second ads – which will air to millions of golf enthusiasts on the hugely popular NBC Golf Channel, as well as on Golfchannel.com – promoting golf holidays in Ireland.

Tourism Ireland aims to build on its successful ‘Home of Champions’ campaign, reminding golfers across the US about our fantastic golf courses where our champions – including Rory McIlroy, Pádraig Harrington, Graeme McDowell and Darren Clarke – honed and perfected their skills. 

As well as advertising on the Golf Channel, a digital ad campaign is running on various golf websites, directing people to the golf pages on Ireland.com. Tourism Ireland has invited influential American golf writers to visit Ireland in advance of the Irish Open in May and following The Open at St Andrews in July. Social media activity is also encouraging American golfers to come and attend the Irish Open and then stay on to play some of our great courses. And Tourism Ireland will have a presence at a number of other high profile golf events this year – including the PGA Crowne Plaza Invitational at Colonial in Texas, in May, and the Deutsche Bank Championship in Norton, Massachusetts, in September.

 

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Thank you for taking us to Ireland. Words cannot describe how honored and grateful we are to be part of such a special family. With that said, you have inspired me. Bottom line, I will never forget your passion, drive and commitment to the cause of our Warriors and Freedom. Thank you for your support! Best to you and your families. God Bless Ireland.
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Golf Digest Irish Tours Website – We provide all types of Irish golf packages, Irish golf tours and Irish golf trips. We can put any type of Irish golf package together, which will make you Irish golf trip very special, indeed. We have various Irish golf packages already put together based on the region you will be staying. But if you have your own 'must play courses' for your Irish golf trip, we can schedule your entire Irish golf tour around these great courses and custom a special Irish golf package for you and your group.